Doing something unique is the only way i'm seeing out of this (thanks Suckerpunch, i'll get in touch later to pay you for this post
).
Also very, very true what Dyker says... i've always wandered what's the meaning of giving hundreds of new FHG each week... i just think it's wrong. If your stuff is rare to find, users will be more interested! Or at least...that's what i think...