Quote:
Originally Posted by nyllover
Now that's something to test indeed...did you post on twitter when the promo started, or built things up a few days before as well, to let them spread the message?
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Just do it over the course of an hour. No warning. Post a few pics to Tumblr linked to twitter then post a couple of pics onto Tumblr with a model holding a fansign card telling them to re-tweet to possibly win free 24 hour access. Doing it like that you get re-tweets on twitter plus re-blogs on Tumblr too.
You gain twitter followers and Tumblr followers plus real time site promo too. We used to spend twenty minutes after a shoot putting together the shots just for this. Solid gold and how social media works well for adult.
When we used twitter heavily to promo Lady-Sonia we would have a draw for free 24 hour access picked from newsletter subscribers too. Give away 5 to the most "tweet active" followers and they go on to celebrate their lucky win long enough online to get even more promo too.
We put a bit of work into it and it worked very well for us.