Quote:
Originally Posted by cots
I agree with the concept of these comments but they are a bit too non-specific. What is expected from an affiliate? In my humble opinion our task is to get good volume, quality traffic to our sponsors sites. From that point, job done, it's down to the sites themselves to convert. Is that wrong?
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Traffic is far too easy to generate yourself in-house just to be spending time and money on any other area than doing just that yourself now.
Affiliates are great but they have to be able to actually "sell" now or they will just go broke and become too expensive to maintain.
A lot of big programs started to see that affiliates were calling far too many of the shots a few years back and they started to realize that in-house was a lot more efficient. Affiliates bring in extra sales and that's great but the days of everything hanging on affiliate only traffic is long gone.