To be honest we did similarly. Not so much because we had no business experience, more that we didn't see 2008/9 coming when it did. It was hard not to think the exponential growth we had experienced for 8 years wouldn't continue.
The other thing is that it's our affiliate side (GI/Uf etc) that has totally bombed. Last week was my worst since I started keeping detailed records over 8 years ago. It's now only 25% of what it used to be. The pay sites are holding up but I confess it takes more work to keep them there.
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