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Originally Posted by cots
Very interesting insight into affiliate costs versus employing experts to generate in-house traffic. Like where does this traffic come from? Google etc?. I "advertise" on Tumblr and get some traffic from it, and we still have some banner exchanges. It's just all small beer compared with what we get from our affiliate scheme. I guess my issue has always been taking on the cost (increasingly difficult) before the results kick in, or even worse, don't kick in!
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Our biggest source of in-house sales by a long way is our newsletter mailer now. Don't think we have found anything since 1998 that has converted any better than our mailings. Twitter was ok (diminishing returns I think as it seems to be full of prostitutes and freeloaders now) but we have a strict policy of zero customer interaction now and I am too busy with family and things now to push anything like that too hard. Twitter used with Tumblr and FB to steer people towards a newsletter would be the best bet.