Quote:
Originally Posted by cots
I think SGS's comment about constantly changing is spot on. Ironically, as a strategic planner in my past (the web was just a hobby initially), I haven't employed the tools at my disposal to plan ahead with these changes in mind. Like many during the really good days, I thought they would never end and didn't adapt quickly enough or at all in some cases.
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The big limit for most unfortunately is the affiliate program as that is really the thing that limits what you can do. Affiliates are great and all sales are welcome but you have to be careful not to put the handbrake on your business.
One of the big changes I guess was that in 1998 pricing wasn't a big issue to conversions but in 2013 it is possibly the single biggest single issue after sorting out that you have content that customers actually want.