I think a lot of users don't buy on their first visit. They may visit several methods of promotion before deciding to purchase a membership or not. I have had a lot of people contact me regarding memberships that they bought after being directed from my site under the misconception I own it and quite often the story is they've been visiting the site based on my promotion, galleries, banners etc and "finally decided to join".
For argument sake let's say only 10-15% of the people use this shopping method... this new cookie killing browser could potentially eat 10-15% of my revenue.
As for a technological solution? I think there's a possibility for something but let's keep in mind that it would be from the sponsors end. CCBill would most likely institute something perhaps based on ip tracking but I can't even begin to imagine what that would look like. Don't count on IE or Firefox to find a fix because they are doing this as an anti-porn move and are trying to be visitor friendly damn the consequences.
I have truthfully been considering starting my own paysite for quite some time. I will never see myself not promoting other sites but the reality is I could have a crap load of custom content shot for 10 - 15% of my total revenue.
My two cents.
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