Business would be terrific if ........
Don't know about anyone else but 2013 is throwing up a major issue.
Sign ups are great! Better conversion etc than for a few years but "revenues" are struggling.
Why?
Simples, failed rebills and refunds/chargebacks.
Our "failed rebill" rate is currently running at 36%!! And that is from a good level of rebills. Members want to stick around for a month or so longer - but CCBill/Visa/Mastercard are kicking them out.
Refunds/Chargebacks are way up on previous years as a % of sales. And it is so annoying when you can clearly see it's fraud. I.e. a members signs up for a month, rebills for two months, then claims the whole three months back.
When folks talk about free sites/tubes killing our business then I agree, it's a challenge but giving someone "3 months free membership" really pisses me off!
The business is still potentially great - it's the systems that are letting us down!
|