What does "doing well" mean?

[cots]

I have been following a thread on XBiz and it has made me think.

Most of us work in our own personal bubbles. We think we may be doing well or we may think we are struggling. The simple fact is we have no idea. A lot of people say "we are doing well" but compared to what? As no one seems prepared to actually quote numbers I have no idea.

It has always been a surprise to me when I chat privately with some owners of sites I admire, how little they turn over relatively. I know quite a few models/webmasters where I have thought "is that all?" - surely not? I question their calculations/sums etc to find out exactly what they mean.

The same goes for the "god things are great" group. More often than not they quote gross revenues and then seem reluctant to mention net figures e.g. after deducting affiliate commissions, CCBill (or other) processing costs, model fees etc.

A famous phrase is "sales are vanity - profit is sanity" and this goes for the latter group..

So what is good nowadays? Anyone prepared to put a marker down? In the pantyhoseaddict thread they mentioned $2200 a week (not sure if net or gross) is that good? Is it terrible?

What do others think?