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On another note, if you have time on a Friday or Saturday night offer to give a free 24 hour pass on twitter to a promo pic (we used pics of Gill with a card s saying "retweet to win a 24 hour pass to Lady-Sonia.com" linked through Tumblr) and the traffic we got was HUGE! The pic or pics would go viral in minutes and get thousands of views. We had one Tumblr alone get over 5 million page views in just a few weeks! Sometimes free access can be very good business.
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Both good comments. Firstly I have slapped my own wrists for not changing the Lay Sonia banner and text to match the new positioning. My bad and I will correct asap.
Very interesting insight into affiliate costs versus employing experts to generate in-house traffic. Like where does this traffic come from? Google etc?. I "advertise" on Tumblr and get some traffic from it, and we still have some banner exchanges. It's just all small beer compared with what we get from our affiliate scheme. I guess my issue has always been taking on the cost (increasingly difficult) before the results kick in, or even worse, don't kick in! I am not sure if I am an affiliate of yours nyllover, I would have to look that up. If I am I don't receive your newsletter emails. I get your point though. We always say "get in touch if you need anything" but the only requests we get are for things which the affiliate should easily be able to do themselves. Selecting and prepping specific galleries is one thing but creating a new banner is entirely another. Truth is I am finding this feedback excellent and is what a good forum is for! |
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Thanks for all the insights. Very much appreciated!
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This isn't a career. I had one of those and it was great. This is a job, but its still fun. I mean how many careers can you get paid so much for crawling around under girl's skirts? |
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I think SGS's comment about constantly changing is spot on. Ironically, as a strategic planner in my past (the web was just a hobby initially), I haven't employed the tools at my disposal to plan ahead with these changes in mind. Like many during the really good days, I thought they would never end and didn't adapt quickly enough or at all in some cases. JS I hear you on traffic/google and I think it merits a separate thread? |
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One of the big changes I guess was that in 1998 pricing wasn't a big issue to conversions but in 2013 it is possibly the single biggest single issue after sorting out that you have content that customers actually want.
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Thanks for the tip, will give it a try soon!
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#11
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Play around with different ideas and experiment a bit
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