Cashwithoutlimits.com - Another One Gone? -

[cots]

I agree with all you say Toby. However there are a lot of newbies who are expecting "big" money from the web. They expect to get a site up and running and the money to flood in. Of course that is not the case.

The 4 Ps of marketing are just as relevant to the web as they are in the bricks and mortar world. Product, Price, Place and Promotion. If you make the best toothpaste in the world but it's overpriced, not on supermarket shelves, and no one knows it exists - you won't sell a lot of it! Just as important is understanding that this is a numbers game. I am not too sure how many newbies have even the basic understanding of how/where to get some stats and know even less about analysis and using the numbers for decision making!