Credit - The sign of the times
I hear much about our industry dyeing with the blame put very much on free stuff, tube sites, piracy etc. All good stuff whether right or wrong.
However the killer is and may well continue to be lack of credit on cards and less cards in circulation.
Facts
21% of all our member apps last month were denied by CCBill/Card Co's
24% of all rebills were denied by CCBIll/Card Co's last month
Those numbers are DOUBLE what they used to be.
Many 'failed rebills" are from first time rebillers
I noticed Toby mentioned in another thread $per unique. He is right
BUT
If the member wants to rebill but he/she can't, then there is not a lot we can do about it.
One last thought. My rebill volumes (not values) at GI/UF were down by 25% in May. Despite sign up sales going up, rebills are going down every month.
I don't blame the sponsor because I can clearly see that credit is THE major issue.
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