Quote:
Originally Posted by Toby
Yeah, no one ever mentions overhead, just gross revenue. In the case of PantyhoseAddict you have to wonder how much of that goes to affiliates, ccbill fees, hosting, etc. Then how many people split what's left?
My overhead is less than 10% of my gross, and I don't have to split my net with anyone, but I'm not doing $2200 a week either.
"Doing well" means something different to almost everyone that says it. I've held steady or increased my gross and net revenue every year since I got back into the biz in the Fall of '03. With other affiliate webmasters crying about 25% to 70% declines over the last few years I'd have to consider that doing quite well.
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Good answer as always Toby.
I agree with everything you say. We are about 40% down from our peak in 2007. Most of that happened in 08/09. The decline slowed last year and this year we are about level with 2010. Whilst I can point to the general economic situation as a major reason, I can also point to some personal responsibilities too. Some of that has been ill health (me in 2009 and Astrid in 2010/11) but there may also have been a touch of complacency.
I think we all have to accept that we have to work harder to stay at the same levels, plus it takes more sites to do what one used to do.
I am still intrigued though. I know I will never get an answer, based on hard numbers, but are we doing really well in net revenue terms or not?
OK I will start the ball rolling. Amazing Astrid, at it's peak in 2007, was netting $7000 per month. Few if any model costs, no partners, but a large "clothing/accessory" budget.
We thought that was good but was it great or crap?
Comments anyone?