A slightly higher premium for the non-recurring option is something I've seen do quite well on many sites. Lady Sonia being the first that comes to mind.
Although to be honest, my sales with Lady Sonia have been on a steady decline for some time now, but I think that is due to numerous other factors since the pricing structure hasn't changed in ages.
Overall, rebills on recurring sales have been steady for me. Same for percentage of non-recurring vs recurring sales.
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