I think I said in another thread Smooch that it's the massive ups and downs that are driving me nuts. We are doing "average" numbers right now (but that is 40% down on 2008). Conversion is great but click throughs down.
A couple of examples (I won't name them here but these are hard facts)
Site 1 - in November the conversion rate was 1:238. So far in December 1758 clicks - no sign ups.
Site 2 - throughout 2011 average conversion 1:416 (from 13,000 clicks). Then not a sign up for 3 months from 5,000 clicks.
Site 3 - In 2010 I sent 48,000 clicks to one site (yes 84,000) and had a conversion rate of 1:275. Recently I have sent 9,234 clicks - no sales.
Bare in mind when I say "clicks" I mean actual site visits, not FHG page views.
And here by lies the issue. I would love to stop promoting them but -
a) they could start selling again any day now (and do)
b) I can't find good new sponsors to replace them.
All Catch 22 as they say
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