Quote:
Originally Posted by cots
Am I missing something obvious?
The main reason I ask is that over the past three years or so GI/UF revenues are down 40% (but still very, very reasonable). Traffic is up 20% in the same period. Most of the decline in sales comes from -
Closed sites - nothing I can do about that
Not enough new sites - Good new sites still have fantastic sales
Good active sites that have a lousy affiliate content update rate
But the real killer are sponsors whose conversion has just really slipped. If I look at my Top 10 from 2009, and compare them with 2012, there have only been 2/3 sites that have kept up. Others have just dropped and dropped and dropped. Good clicks still but lousy conversion.
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One factor you may have overlooked is price. Numerous sponsors have been offering half-price memberships to their in-house traffic for a couple of years or more. Word gets around and this market is like every other at the moment, i.e. price sensitive.