I shoot jpeg. I work hard on the set up before doing the set. Check everything pre shoot then select the right settings and go.
I then post process in Aperture (I use Macs). Correct one pic, stamp the rest. Job done. Ten minutes max.
Oh and I have never had one comment from a member to say "too yellow", "too red", or "too dark" and in the early days as I was learning there were plenty of all those
I don't have a HD video camera. I occasionally manage to borrow one or recently have used my IPhone. Never had a complaint yet.
I have never heard anyone say that's the same sofa, the same bed, the same wall, the same shoes neither. And our home/shoes etc have appeared on a lot of sites other than ours
I tell you what I do hear though - not enough updates! Now there is a killer. Not colour casts, not video frame sizes, not backgrounds/sets/outfits. They don't care as long as they get enough. That is why they join!
And one last thing. My best converting sites at Glam Images at the moment have
- Crap photography
- Small videos (I had to talk the sponsor into doing 320*240ish)
- No HD
But boy, oh boy, do they sell! Go figure.