Rule #1 with any social media effort: There has to be content posted that is compelling enough that people will follow, retweet or share voluntarily.
In my experience it's a far better tool for staying in touch with an existing fan base than it is a source for new traffic. That said, posting special offers or other promos once in awhile will often lead to a short term surge in joins.
Non-models have a far more difficult task building a following. It comes down to time spent vs reward.
Last edited by Toby : 11-25-2013 at 06:55 PM.
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