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A great way to get people subscribe is to let them be billed on their mobile credit, that way all they have to do is just a click.
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In a perfect world, that would be the solution. I am sure that CC Bill will ultimately provide this service.
Currently, I am seeing conversions, but the biggest reason for providing mobile is member retention...value added and staying current with the technology that customers expect from the internet.
Fundamentally, mobile is coming at us like a freight train and it is much better to be prepared than scrambling to catch up.
I remember the huge opposition to hd video in the porn world. I decided to be prepared for the future and have been shooting exclusively hd since early 2004 and now have a huge catalogue of videos that still look current...not 4 X 3 ntsc or pal...which frankly is as useful as black and white tv today.