Credit - The sign of the times

[cots]

I hear much about our industry dyeing with the blame put very much on free stuff, tube sites, piracy etc. All good stuff whether right or wrong.

However the killer is and may well continue to be lack of credit on cards and less cards in circulation.

Facts
21% of all our member apps last month were denied by CCBill/Card Co's
24% of all rebills were denied by CCBIll/Card Co's last month
Those numbers are DOUBLE what they used to be.
Many 'failed rebills" are from first time rebillers


I noticed Toby mentioned in another thread $per unique. He is right

BUT

If the member wants to rebill but he/she can't, then there is not a lot we can do about it.

One last thought. My rebill volumes (not values) at GI/UF were down by 25% in May. Despite sign up sales going up, rebills are going down every month.

I don't blame the sponsor because I can clearly see that credit is THE major issue.

[Toby]

I don't see decline stats, so can't comment on that, but two trends in my stats so far this year that have improved significantly are number of rebills and the percentage of users opting for recurring memberships.

The latter is a number I've been tracking for several years and over that time it has gradually climbed from the high 20's to over 40%. Over the last five months that percentage as dropped back into the low 30's to high 20's.

I've been having record months, up 31.6% YTD through the end of May. Granted, my top 15 sponsors are all latex/boots/leather/femdom rather than stockings/pantyhose, but you also promote many of those same sponsors on ultimate-fetishes.

[AfterDarkkMedia]

here in the U.S., we are pretty much fucked!

http://article.wn.com/view/2011/06/0...t_risk_rising/

Not saying we are going to become the next Greece, but our government has made a mockery out of our constitution, our forefathers and the Fed, which is illegal btw, and is going to bankrupt this country maybe as soon as Q3 of this year...